Visual & Lifestyle
Visual & Lifestyle is a segment that leverages the strengths of highly distinctive technologies. Our projectors hold the No.1 share globally.1 We will further focus on areas that require projection technologies, including education, projection mapping, and immersive applications, to develop demand and maintain our presence. We will also complete a restructuring program that will allow us to better stability profitability. Wearable Products is an important founding business for Epson. Our technological capabilities continue to rank among the best in the industry.
1 FY2024 projector market share for models of 500 lumens or higher, excluding screenless TV products. (Source: Futuresource Consulting Ltd.)
Visual products
In line with our long-term vision, ENGINEERED FOR THE FUTURE 2035, we will complete our restructuring program and transform the earnings model to stabilize earnings, enabling us to balance steady profit generation with continued investment in future growth. In the market, expectations are rising for large-screen, immersive, and high-definition visual experiences as digitalization advances in the education, office, and commercial fields and as ways of working and learning become more diverse. New projection needs are also expanding, including immersive applications such as projection mapping and spatial design. We will strengthen our vertical approach to redefine the market and develop demand.
Against this backdrop, we will leverage our projector business, where Epson holds the world's No. 1 market share, as a core growth platform. By further advancing our projection technologies, we will deliver higher brightness, increased installation flexibility, and simpler operation, thereby strengthening customer value. Furthermore, instead of only providing standalone hardware, we will offer solutions that combine application recommendations and services to expand the scope of value we provide and foster ongoing relationships with customers. Doing so will enable us to evolve from providing high-quality visual experiences to creating spatial value, offering new communication experiences that connect people, information, and spaces across the education, office, commercial, event, and home markets.
Major products
Wearable products
In addition to our existing OEM-based business, we are evolving structurally by strengthening our proprietary brands and expanding into high-value-added segments.
Over the next few years, we will restructure our existing operations while monitoring changes in the external environment. By doing so, we intend to lay a resilient business foundation capable of generating stable earnings even amid market volatility, while further improving profitability. At the same time, with Orient and Orient Star as our flagship brands, we will clarify our brand identity and enhance product competitiveness. By providing reliable, quality products and delivering a consistent customer experience across all touchpoints, we aim to develop this business into a core pillar of our operations, one that satisfies customers who appreciate our craftsmanship and values.
Over the longer term, we will capitalize on the Shiojiri Plant's manufacturing capabilities and advance skiills acquired over decades while also exploiting Epson's technological assets to the fullest extent. Through qualitative differentiation and greater operational efficiency, we aim to expand customer value and create opportunities for sustainable growth. Doing so will enable us to establish competitive advantage and a high-profit structure by continuously enhancing customer value, including emotional value.
Major products
PCs
By developing and offering high-quality PCs tailored to diverse business needs, we help businesses in Japan address their challenges.
Major products
Related Value-Creation Domains
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