At Epson, trademarks are not merely tools for protecting rights; they are important management assets that communicate the value of technologies, businesses, and corporate philosophy to customers and society.

Visualization of Technological Value — PRECISIONCORE

The core of Epson's inkjet printing technology is its printhead technology, which enables high-speed, high-quality printing. This core technology is branded under the trademark 'PRECISIONCORE,' making its value visible and easier to understand. While it is often difficult to clearly communicate the value of advanced technologies, the 'PRECISIONCORE' trademark makes this possible.

Furthermore, Epson licenses the use of the 'PRECISIONCORE' label to printer manufacturers that adopt Epson printheads, allowing it to be displayed on third-party printers. As a result, even customers using third-party printers can recognize Epson's embedded technology, contributing to increased awareness of Epson's technology.

'PRECISIONCORE' represents branding technology itself, linking technological superiority to market value.

Branding of Business Models — ECOTANK

Epson has introduced printers equipped with high-capacity ink tanks, proposing new value to the conventional printer market. By assigning the trademark 'ECOTANK' to these printers, Epson clearly communicates their value to customers.

The name 'ECOTANK' embodies economic value (Economy) and has become widely recognized worldwide as a brand that intuitively communicates key benefits such as low printing costs and high convenience. Through trademarks, Epson strengthens customer touchpoints and contributes to new market creation and business growth.

Communication of Corporate Philosophy and Sustainability — Epson 360°

Epson promotes circular business activities, including product collection and reuse, with the aim of realizing a sustainable society.

'Epson 360°' is a trademark symbolizing these initiatives. The name reflects the concept of viewing the entire lifecycle—from manufacturing and use to collection and reuse—as an integrated cycle that circulates resources. By clearly communicating its environmental stance and corporate values through trademarks, Epson helps build trust with customers and society.

'Epson 360°' demonstrates how trademarks go beyond identifying products and services and serve as a means to convey corporate philosophy and sustainability initiatives.