- TOKYO, Japan, November 21, 2025 -

Seiko Epson Corporation (TSE: 6724, "Epson") and its group company Epson America, Inc. ("EAI") will support the creation of Cirque du Soleil's latest production 'ALIZÉ™,' which opens on November 20, 2025, at Theater am Potsdamer Platz in Berlin, Germany, by providing projection technology utilizing high-brightness projectors.

As the official projector partner of Cirque du Soleil¹, Epson will deliver cutting-edge projectors that enable immersive visual expression to bring Cirque du Soleil's creative vision to life and deliver a new experience to audiences.

Epson projectors, through the 3LCD system that leverages proprietary microdisplay technology, deliver bright, vivid images and have maintained a leading global market share for many years.

Recently, Epson has been focusing on the development and sales of high-brightness projectors to meet the robust demand for immersive entertainment experiences.

As the official projector partner of Cirque du Soleil, a global leader in live entertainment, Epson has helped realize immersive and creative visual expressions by utilizing its innovative projector and projection technologies, as well as its extensive knowledge and experience cultivated over many years.

A major challenge in live entertainment is maintaining projection alignment. Epson's very precise real-time calibration capabilities allow dynamic realignment as projectors are manually moved onstage and effortless adaptation to the diverse installation and placement demands, enabling seamless integration of visual into every corner of the theater.

Epson's Visual Products Operations Division Chief Operating Officer, Tomoo Takaso, commented: "Epson's large venue laser projectors were engineered to deliver vivid, reliable and flexible performance, making it possible to transform the stage into a fully immersive visual environment. We're thrilled to support this premiere and help push the boundaries of live entertainment."

Epson aims to realize a richer, more colorful future by creating new value through co-creation and will continue to take on challenges.

• ¹ Cirque du Soleil and EAI entered a partnership in September 2023

Fusing physical artistry with illusion in a new performance style called "Acromagic," Cirque du Soleil ALIZÉ is a groundbreaking production that proves how extraordinary talent and cutting-edge projection technology can turn the impossible into reality.

The team designed a stage in a 3D environment that mirrored the real stage, allowing them to simulate realistic lighting and effects. The goal was to blend projection so seamlessly into the performance that it feels like light is transforming the set, slowly building intensity and motion until everything comes alive.

Above and beyond delivering images, the projections in this brand-new production interact with the performance," said Emilie Emiroglou, Director of Creation, Cirque du Soleil ALIZÉ. "During early planning, many of us were wondering how we would make the special effects work. With the incredible help of our creative and technical team, as well as the cutting-edge technology behind their talent, we were able to make what seemed unachievable, something real."

Cirque du Soleil Entertainment Group is a world leader in live entertainment. Building on four decades of pushing the boundaries of the imagination, the artistic entertainment company brings its creative approach to a large variety of artistic forms such as live shows, multimedia productions, long-form content, music, immersive experiences, and special events. Since its creation in 1984, more than 400 million people have been inspired on 6 continents and 86 countries. The Canadian company now employs almost 4000 employees, including 1200 artists from more than 80 different nationalities. Along with its affiliates—Blue Man Group, VStar Entertainment Group, and The Works Entertainment—Cirque du Soleil Entertainment Group continues to expand its creative reach. For more information about Cirque du Soleil Entertainment Group, please visit cirquedusoleil.com.

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