Epson and Loftware Partnership to Revolutionize Labeling Workflows

- TOKYO, Japan, April 12, 2023 -

Seiko Epson Corporation (TSE: 6724, "Epson") and Loftware, the respective global leaders in color label printers and enterprise labeling and artwork management solutions, today announced a strategic partnership that aims to revolutionize customers' labeling workflows.

The partnership will integrate the Epson ColorWorks series of color label printers with Loftware's NiceLabel Cloud platforms. Businesses will be able to print from NiceLabel Cloud directly to Epson ColorWorks cloud-connected printers. As a result, businesses will be able to reduce their reliance on IT, cut the number of print errors, and reduce the cost and inventory of pre-printed labels.

The partnership between Epson and Loftware was forged following a sharp increase in demand for high-productivity color labeling solutions as businesses invested in supply chain improvements during and after the COVID-19 pandemic. Demand has particularly grown among companies that employ SAP EH&S ERP systems and who plan to migrate to S/4 HANA and the cloud. These businesses operate across multiple industry segments including chemicals, medical devices, pharmaceuticals, electronics, automotive, aerospace, and retail, and who manage production, warehouse, and distribution facilities.

The Epson-Loftware collaboration meets growing demand from businesses for the use of color on products, cartons and pallet labels for identification. In addition, companies in the chemical (GHS), medical device, and pharmaceutical segments are faced with the urgent need to comply with international labeling regulations requiring color.

Companies that use 2-step printing (figure 1) to print color labels can now move to lower cost and error-reduced 1-step, on-demand color label printing (figure 2). This 1-step printing is enabled by the integration of Epson color label printers with Loftware's NiceLabel Cloud platforms.


  1. Can print labels efficiently and quickly, without missing production and shipping deadlines.
  2. No longer need to purchase higher cost, pre-printed, custom, short-run labels, but can use low cost, standard, blank label stocks.
  3. No longer need to manage the inventory and urgent procurement of custom label stocks.
  4. Reduce waste by eliminating leftover, unused label stocks when the label format changes.

Figure 1: 2-step printing using thermal label printers

Pre-print label stock with blank spaces for variable data

Label stock overprinted with variable data using monochrome thermal printers

Figure 2: 1-step on-demand color label printing using Epson ColorWorks

Low-cost blank label

Both color and variable data printed in 1-step

"Readiness to adapt to cloud trends is critical," said Junkichi Yoshida, Executive Officer and COO of the Printing Solutions Division at Epson. "Our goal is to drive the growth of color on-demand printing in various kinds of businesses and applications by further enhancing the quality of our label print technology and optimizing both hardware and solutions. This partnership with Loftware is essential for our future business development, since by providing Cloud print, our Colorworks printers can connect to the systems of enterprise customers across multiple industries."

"We're partnering with Epson to help businesses of all sizes move their labeling into the cloud," said Paul Vogt, VP of Channel and Alliance Strategies at Loftware. "Businesses are adopting best-of-breed partner labeling solutions and 1-step color label printing to bring radical improvements to their supply chain printing operations. We're delighted to collaborate with Epson to deliver such transformation."

Epson and Loftware will co-operate to develop cloud-based 1-step color printing solutions to further improve print efficiency and ease-of-use. The companies will lower barriers for on-demand color label printing through seamless integration with SAP and other leading business systems.

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About Epson
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.
Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion.

About Loftware
Loftware is the world's largest cloud-based Enterprise Labeling and Artwork Management provider, offering an end-to-end labeling solution platform for companies of all sizes. Maintaining a global presence with offices in the US, UK, Germany, Slovenia, China, and Singapore, Loftware boasts over 35 years of expertise in solving labeling challenges. We help companies improve accuracy, traceability, and compliance while improving the quality, speed, and efficiency of their labeling. As the leading global provider of Enterprise Labeling and Artwork Management, along with Clinical Trials Labeling and Content Management, Loftware enables supply chain agility, supports evolving regulations, and optimizes business operations for a wide range of industries. These include automotive, chemicals, consumer products, electronics, food & beverage, manufacturing, medical device, pharmaceuticals, retail, and apparel.